#2 Master of the Rebrand
By: Johnna Van
Founding Partner, Great Minds Communication
It is amazing to me how many companies want a consultation on rebranding their image. If done correctly, a rebrand can make your company even stronger than it was before. It is important to recognize that your brand should be treated as a living thing, as it should constantly evolve. So, what would cause a company to want to rebrand itself? To stay relevant in today’s society, a rebrand may be just the thing your company needs. Or, another reason for a rebrand may be to regain your foothold in the market you are in.
Here is number 2 in our top 5 picks for best company rebrands:
#2: McDonald’s- Not too long ago a documentary titled, “Super Size Me,” nearly knocked McDonald’s off it throne. It brought to the public’s attention that eating at McDonald’s could be unhealthy and could be a leading cause of obesity. The company responded with a rebranding campaign that introduced a new product line of healthy salads in addition to lower priced menu items. The campaign also consisted of a more sophisticated coffee line, tapping into a new market for the company, the “coffee crowd.” Today, sales are on the rise.
