#3 Master of the Rebrand
By: Johnna Van
Founding Partner, Great Minds Communication
It is amazing to me how many companies want a consultation on rebranding their image. IA successful rebranding campaign will require you to rethink your messages, your goals, and perhaps even your target market, just to name a few. Our philosophy is that it starts with recognizing the gaps between you and your target market. What opportunities are you missing? How can you better connect with you audience?
Here is number 3 in our top 5 picks for best company rebrands:
#3: Buick- The Buick was long considered an outdated car that only appealed to your parents or grandparents. Certainly not a vehicle attractive for younger buyers today. It had become dated and irrelevant. Buick successfully launched a rebranding campaign that has sparked a whole new generation of “lookers.” Buick’s campaign consisted of a new product offering as well as a wildly successful advertising campaign. Today, sales are a direct reflection of the campaign. (And our personal favorite is Jim Taylor Chevrolet Buick!)
Stay Tuned for our next pick!
