#4 Mater of the Rebrand
By: Johnna Van
Founding Partner, Great Minds Communication
It is amazing to me how many companies want a consultation on rebranding their image. If done correctly, a rebrand can make your company even stronger than it was before. It is important to recognize that your brand should be treated as a living thing, as it should constantly evolve. So, what would cause a company to want to rebrand itself? To stay relevant in today’s society, a rebrand may be just the thing your company needs. Or, another reason for a rebrand may be to regain your foothold in the market you are in.
Here is number 4 in our top 5 picks for best company rebrands:
#4: Target- A decade ago, Target was viewed as just another discount store like Fred’s or Wal-Mart. Target’s rebrand introduced designer lines of apparel with exclusive agreements with well-known designers. This strategy began to position Target as a cut above their competitors. Today, Target is the 2nd largest discount store in the United States.
Stay tuned for our next pick!
