If done correctly, a rebrand can make your company even stronger than it was before. It is important to recognize that your brand should be treated as a living thing, as it should constantly evolve. So, what would cause a company to want to rebrand itself? To stay relevant in today’s society, a rebrand may be just the thing your company needs. Or, another reason for a rebrand may be to regain your foothold in the market you are in.

Here is number 1 in our top 5 picks for best company rebrands:

#1: Our top pick for the best company rebrand (drum roll)…..
Old Spice- When you say Old Spice, most would think of their grandad’s deodorant. Shouldn’t be a big surprise, afterall the brand is over 70 years old. But, in the world of fragrance, that’s not how you want to be known. Through a brilliant rebrand that included a new product line, an NFL star as its spokesman, and an innovative social media strategy, today Old Spice’s sales have increased more than 10%. Their success wasn’t the result of a new logo, it was the result of changing the perception of the users experience. This was our clear pick as the best example of a company rebrand. Anytime you can have a grandad and grandson wearing the same fragrance for two different reasons, you have created “magic in a bottle.”

We hope you enjoyed our list! To help our clients, we stay in tune with how other companies have successfully launched rebranding campaigns. This helps us identify trends in the market that work more successfully than others. Which rebrand was your favorite? We would love to hear your feedback. For more on us, visit greatmindscommunication.com