Tip #1 For the Best On-Camera Performance
By: Renee Arrington
Great Minds Communication
It’s no secret that one of the keys to a good marketing campaign is through the use of video. Youtube is the second most used search engine and more video content is uploaded to the internet in a single month than network television has produced in three decades. According to Social Media Today, Facebook predicts that predicts that by 2020, over 75% of the world’s mobile data traffic will be video.
Here at Great Minds Communication, we often write content for video for our clients for use on television, cable, digital and social media. An essential piece of effective video is preparation and coaching. We manage all areas of filming your commercial – from helping with your wardrobe selection and coaching you on camera to directing through the editing process. So, whether it’s a video call via Skype for a job interview, a social media video or your Youtube tutorial series, Great Minds Communication has Six Key Areas of Preparation to help your video stand apart from others.
YOUR APPEARANCE
▶️ Use of color. Women look good in jewel tones with simple, matte jewelry. Men look better in pastel colored shirts, dark blazers and simple ties. Avoid green (if you will be speaking against a green screen), white, black or bright red. Don’t use shiny fabrics or busy patterns like houndstooth.
▶️ Avoid wardrobe malfunctions. You want people to notice your message, not your wardrobe. Issues that can upstage your performance:
🔹The movement or rustle of your fabric, which can affect the audio
🔹The drape of the fabric when sitting
▶️ Makeup and hair. According to the lighting, makeup may need to be applied darker than usual. Gentlemen may need a translucent power to reduce shine. Consider using a make-up artist and a hair stylist. They are not that expensive, and it is money wisely spent.
▶️ Wear Clothing That Makes You Feel Good About Yourself. Your wardrobe can reflect your personality, but should reflect the tone of your message, as well. A professional message calls for a slightly more formal statement where a suit and tie or blouse and skirt is perfect. When you wear something you feel good in, it’s reflected in your performance.
Stay tuned for when we discuss tip no. 2, Your Posture. For more tips on your on-camera performance, follow us or view more of our work on greatmindscommunication.com.
