Tip #4 For Best On-Camera Performance
By: Renee Arrington
Great Minds Communication
It’s no secret that one of the keys to a good marketing campaign is through the use of video. Youtube is the second most used search engine and more video content is uploaded to the internet in a single month than network television has produced in three decades. According to Social Media Today, Facebook predicts that predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Here’s the fourth tip for the best on-camera presence:
No. 4️⃣️ YOUR SMILE 😁
▶️ Keep a smile. Begin and end with a smile. Speak the entire time through a small smile. It lifts your face and your enthusiasm (even when discussing serious topics) and helps puts a twinkle in your eye.
▶️ Hold your smile. When you finish the last line of your message, look directly into the camera lens with a smile, and count to 10. There may be occasional subject matter that does not warrant a smile, but if you practice conveying emotion, you will be effective in conveying your message. 🎯
Stay tuned for when we discuss tip no. 5, Your Delivery and Voice. For more tips on your on-camera performance, follow us or view more of our work on greatmindscommunication.com.
