By: Johnna Van
Founding Partner, Great Minds Communication

Business owners are inundated with information on the latest trends and forecasts to watch for. But, it’s important that you maintain your razor sharp focus on what works best for you and your business while keeping up-to-date on latest trends.

We hear a lot about digital marketing and social media, which continues to grow, but did you know that traditional advertising is just as important today as it ever was?

Yes, it’s true and here’s why.

According to the Pew Research Center, nearly 90% of Americans listen to traditional radio in a given week. And, local TV news remains the dominant news source for Americans. While at the same time, video streaming like Netflix or audio streaming through Spotify continues growing.

So, what does this mean for you?

It means in order to maximize your advertising effectiveness, it’s important to strike a balance of traditional advertising and digital advertising.

If you need help finding that balance, put us to work for you, www.greatmindscommunication.com